Australia Wide Dealer Program

Become a
REIKA Dealer

Join Australia's Fastest Growing Off-Road Wheel Brand

REIKA Wheels is building a national dealer network across Australia. We're looking for serious partners — 4WD specialists, tyre and wheel shops, performance workshops, and van conversion businesses — who share our passion for adventure.

If you've got the customers, we've got the product, the margins, and the brand support to back you up.

2020Brand Founded
AUNow Launching
6+Wheel Families
Territory Open
Why Partner With Us

The REIKA Dealer Advantage

— 01
Exclusive Territory

Secure a protected territory in your region before someone else does. We limit dealers per area to protect your investment and maximise your local market opportunity.

— 02
Wholesale Margins

Competitive wholesale pricing that leaves real margin on the table. Off-road wheels and accessories carry strong margins — and REIKA is no exception.

— 03
Co-op Marketing

Access our full library of brand assets, product photography, and social content. Get featured on our national channels and benefit from our growing Australian audience.

— 04
Dedicated Support

Direct line to the REIKA Australia team. Fitment guides, product training, ordering support — we're in your corner from day one and beyond.

— 05
Dealer Listing

Prominently listed on our national dealer locator — turning REIKA's brand campaigns and web traffic into real enquiries and foot traffic for your store.

— 06
Growing Range

Wheels, lift kits, and accessories with new products launching regularly. Dealers get early access to new releases and first-mover advantage in their market.

How It Works

The Application Process

01
Apply Online

Complete the dealer application form below. Straightforward, takes under 5 minutes.

02
We Review

Our team reviews your application and gets back to you within 2–3 business days.

03
Intro Call

A quick call to discuss territory, product fit, pricing, and your specific setup.

04
Get Started

Onboard, place your first order, and start selling. We'll support you every step.

Dealer Application

Apply Now

Who We're Looking For

We partner with established Australian businesses that serve the 4WD, off-road, and adventure vehicle market.

  • Established retail or workshop business in Australia
  • Existing customer base in the 4WD, off-road, or automotive space
  • Ability to stock, display, and fit wheel and suspension products
  • Active social media or local marketing presence (preferred)
  • ABN registered Australian business

Prefer to talk first?

info@reikawheels.com.au
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Tell Us More

We'll be in touch within 2–3 business days.

Application Received

Thanks for applying to become a REIKA Wheels Australia dealer. Our team will be in touch within 2–3 business days.